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DC Health Link on the Weekend Trail of Young Invincibles as They Party by Night and Shop by Day

Friday, December 13, 2013

DC Health Link on the Weekend Trail of Young Invincibles as They Party by Night and Shop by Day

Assisters to catch young DC residents at Denny’s after a night out and while they shop at the Air Jordan 12 shoe release.

What/Who:
DC Health Link will target the young invincible audience this weekend at two events, the release of the popular Air Jordan 12 sneakers and at the late night/early morning hang outs at Denny’s restaurants.

At the Air Jordan release, the Assisters will meet hundreds of young men and women standing in lines anxious to be among the first to purchase the new Jordan sneakers.  Assisters will walk the rope line and distribute information about the Affordable Care Act (ACA) and DC Health Link, the District’s new online marketplace for health insurance coverage. Assisters will also encourage the younger generation to make appointments to enroll in affordable health insurance plans.

At the Denny’s Restaurants where the young  people visit after a night out, Assisters will set up shop to provide information, answer questions and enroll residents in affordable health plans.

When/Where:
Air Jordan 12 “Taxi” Shoe Release
Saturday, December 14, 2013
8:00 am – 11:00 am

  • Foot Locker - 1060 Brentwood Road, NE
  • Downtown Locker Room (DTLR) - 3960 Minnesota Avenue, NE

DC Health Link Late Night Denny’s
Sunday morning, December 15, 2013
2:00 am – 4:00 am

  • Denny’s at 4445 Benning Road, NE
  • Denny’s at 1250 Bladensburg Road, NE

Background:
The new health law provides individuals, families, and small businesses in the District of Columbia with new options for quality, affordable health insurance. DC Health Link is the District’s online health insurance marketplace that allows visitors to shop, compare, and buy coverage that fits their needs and budgets.

Eligible residents have until March 31, 2014, to enroll in a health insurance plan through DCHealthLink.com. Those who enroll before December 23, 2013, will have benefits effective January 1, 2014. Small businesses can enroll through DCHealthLink.com at any point.