Barber shops and Beauty salons in African American communities are more than a place to get haircut, shaved, and curled, braids, and other grooming services. They are also a gathering sanctum where men and women meet and enjoy camaraderie, share stories about life events and get the latest information about community happenings. In recent years, barber shops and beauty hair salons have become a setting where health promotion and studies take place. Many neighborhood barbershops and salons are the center of activities where young boys and little girls learn a little something about manhood / womanhood and get a taste of the cultural nuances of African American femininity, masculinity and prowess. During the MLK, Jr. Day of Service and African American Week of Action (January 15 – 18, 2016), DC Health Link in conjunction with various community organizations and local businesses will place special emphasis on the importance of African Americans, especially men, enrolling in quality, affordable health insurance through DC Health Link. DC Health Link certified enrollment staff will provide information about quality affordable health insurance coverage and premium reductions. They will answer questions, and offer enrollment and renewal application support. For information about DC Health Link visit www.DCHealthLink.com or call 1.855.532.LINK (5465). Follow us on Twitter and Instagram @DCHealthLink