DC Health Link will meet moviegoers as they hit the theaters this weekend. Advertisements will be played on screens at the concession stands as well as on over 30 movie screens at three different theaters across the District from January 18 through the January 31 enrollment deadline. Featured films and target audiences include “Proud Mary” and “Den of Thieves,” and millenials and African-American audiences. DC Health Link certified Assisters will be will be stationed at tables near the concessions stands to provide in-person education and enrollment assistance to District consumers as well as answer questions, and provide information about Medicaid options and financial help with plan premiums.