DC Health Link will connect with District football fans on Super Bowl Sunday

through pizza delivery and social media to remind them about the deadline extension.

DC’s Open Enrollment deadline is now February 6th, and DC Health Link is using this

overtime period to inform DC residents on Super Bowl Sunday that there is still time to get

enrolled in quality, affordable health coverage. Because Super Bowl Sunday is the biggest day of

the year for takeout pizza, DC Health Link is taking the innovative approach of reaching football

fans in the District—through pizza delivery box ads!

RedRocks, a firebrick pizzeria with locations in DC, is partnering with DC Health Link at its H Street and Columbia Heights restaurants to place fliers on their pizza delivery boxes to inform residents about the additional time for enrollment. With the new deadline, residents now have until Wednesday, February 6th to enroll in 2019 health insurance coverage. Additionally, DC Health Link will be launching a social media campaign on Super Social Sunday to connect with DC football fans and remind them about the extended enrollment deadline. For details, follow DC Health Link on Facebook, Twitter and Instagram @DCHealthLink