With the Jan. 31 enrollment deadline fastly approaching, DC Health Link is kicking into gear during the final days to the close of the 2022 Open Enrollment Period 9. During the final days, instead of the usual creative outreach events for its 24-hour enrollment marathon, this year DC Health Link is reaching residents virtually due to the COVID-19 pandemic and is pulling out all the stops to reach uninsured residents through virtual events and activities as well as through a weekend media-a-thon with social, digital, print and broadcast media. The DC Health Link January 31st Deadline Push Enrollment Media-a-thon begins this weekend, Friday, January 28 and continues to Monday, January 31 midnight.  The weekend will feature media ads targeted to DC residents. Via a txt campaign, daily countdown reminders will be sent to residents on their mobile devices. Residents can expect to see DC Health Link enrollment commercial spots on local TV and DC Health Link advertisements in local newspapers and on various social media platforms. Radio stations will stage DC Health Link endorsement shout-outs throughout the weekend. Plus, DC residents can expect to see DC Health Link enrollment reminder stickers on RedRocks Pizzeria carry-out and delivery pizza boxes this weekend. DC Health Link is encouraging all District residents to take advantage of lower premiums in 2022. Thanks to the American Rescue Plan, health insurance coverage is more affordable now than ever. For more information about DC Health Link, please visit www.DCHealthlink.com or call 1.855. 532.LINK (5465). Follow us on Facebook, Twitter, and Instagram @DCHealthLink.